Microsoft, Tesco, Google.com Market Segments Essay - 13

Microsoft, Tesco, Google.com trade Segments - Essay ExampleAccording to the study commercialise segments in terms of promotion ergo become imperative. Market segmentation basically refers to specialising and specifically focusing on one kinds of consumers. Segments can be found on a variety of factors some of which include gender, geography, industry, age groups or they can be a little bit more specific e.g. democrats in the USA or soccer fans etc. As the paper outlines by concentrating on one particular part of the market the producers are not except able to market their product better, they can even improvise and enhance their goods in a way which makes them the most appealing for their customers. Geoffery Yeo further defines market segments as, Market segmentation is a technique widely used in he market research industry. It can be defined as the process of splitting customers into different groups, or segments within which customers with similar characteristics have similar needs. How does one segment the market for food? Everyone needs food, however, if that was the only thing that cover a producers mind then he would end up with a burden of a segment which consists of not just people from the UK, but the full world. Focusing on what kind of food one is selling is extremely important, in our case we willing be focusing on fast-food. Segments for this market will be created based on a number of factors they can either be demographic or psychographic. Demographic factors take into account the age, sex, gender, income etc of the consumers, where as the psychographic factors case into what attracts and appeals to consumers the most. For a fast-food organisation to function properly in the UK it would have to focus primarily on psychographic factors.